Google Play Wins the Download Battle
Google is winning the download battle, but Apple is still winning the revenue war.
In fact, new data from App Annie’s Market Index shows that in Q1 2014, Google Play led the iOS App Store in downloads by approximately 45 percent, which is an increase from 35 percent in the previous quarter. That said, Apple still led Google Play by 85 percent in app revenue, despite the fact that Google narrowed the revenue gap.
According to the report, Google Play’s increase in downloads was driven by growth in emerging markets, including Mexico and Turkey. Conversely, China helped drive the increase in iOS App Store revenue, as the report notes that iOS App Store revenue grew by about 70 percent quarter-over-quarter in China.
Although games remained the top category when it comes to driving growth in both app stores, the report notes that Q1 2014 also saw growth in other categories. For example, messaging apps contributed to growth in the communication category on Google Play and social networking category on iOS, with the report noting that the importance of these apps was reflected in both downloads and revenue. Moreover, App Annie notes that the tool category saw growth in Google Play, with four of the top five apps in the category focused on anti-virus and security functions.