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Google Puts Pressure on Designers for Mobile Friendly Sites

Posted on 11.17.2014

As consumers continue to turn to their mobile devices for search engine queries, it’s important that designers create a site that’s mobile friendly.

To help consumers easily figure out which sites are optimized for mobile, Google has announced it is officially adding a “mobile-friendly” label to its mobile search results.

The search engine states that mobile sites are eligible for the “mobile friendly” label if it meets certain criteria detected by Googlebot including avoiding software that's not common on mobile devices (like Adobe Flash) as well as using text that is readable without having to zoom-in and intelligently placing links far enough apart so that users can tap the correct one easily.

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To help designers know whether or not their sites will receive the “mobile-friendly” tag in search results Google offers many tools including the Mobile-Friendly Test where designers enter their URL and Google will analyze and describe why or why not the site qualifies as mobile friendly.

Also, Google notes in its announcement that it is currently experimenting with using mobile-friendly criteria as a ranking signal.

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