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Google Releases Ad Manager

Posted on 3.12.2008
Fresh off the completion of their Doubleclick deal, Google has released Ad Manager. The system is designed to help publishers manage ad placement, pick the highest-performing ads and fill unsold inventory - essentially offering an ad exchange network free of charge. The site is completely hosted on Google's servers. Here's how it works:

Publishers place the Ad Manager code on their sites, which then tracks page views and click-throughs to provide statistics on each ad unit. Ads tracked can include graphical, text and video. Ads can even be geo-targeted by examining the visitor's IP address. The service supports other ad networks as well. It's free to use, but Google will get a piece of the action by providing AdSense ads when a unit goes unsold or remnant space is available.
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