Google's AdWords Editor Keeps Getting Smarter

Google has released a new version of its AdWords Editors that should simplify advertiser workflows and make it far easier to manage campaigns.

Advertisers can now use custom rules to check for changes that don't align with best practices - either those advertisers established for their own brands and industry or those which Google suggests.

Showing search ads with sitelinks, for example, has long been consider an effective or "best" practice, and now, when using a custom rule to always show four or more sitelinks for example, the AdWords Editors will notify advertisers which campaigns or ad groups do not meet this standard before a change is made.

In addition to custom rules the new version of AdWords Editor also supports bidding to maximize conversions, uploading up to 20 images and videos for Universal App Campaigns, and using the new customization fields for responsive ads.