Google's E-Commerce Aspirations
Google has acquired Rangespan, a provider of a product listing management and big data services that help sellers identify products that will be in high demand in the future.
The London-based startup will join Google's Shopping unit. The company's technology will likely be integrated immediately and help retailers increase sales by optimizing their advertised product offerings in response to online market demand by leveraging real-time sales dynamics. Rangespan has worked with large UK retailers including Tesco, Argos and Asda.
“We have found that the majority of retailers have difficulty rapidly adjusting their online product range because of manual work and uncertainty about which products are most likely to succeed," Rangespan founders Matt Henderson and Ryan Regan wrote on the company’s website.
"Our technology helps retailers solve that challenge. We track and rank hundreds of millions of products to provide retailers with better visibility of the range that they don’t already offer. Our supplier integration platform automates dropship supplier management and product setup tasks reducing the cost of range expansion.”