Google's ETA (Expanded Text Ads) Gets Full Support from Kenshoo
Marketing technology provider Kenshoo recently announced support for Google's new Expanded Text Ads but just because you build it (or offer it) doesn't mean they (businesses) will come and use it.
Fortunately, Kenshoo understands the complexities surrounding the adoption of new opportunities and has just this week announced Full Platform Support for ETAs.
What that ultimately means is that Kenshoo is the first multi-publisher technology solution capable of creating, editing, viewing, optimizing and tracking ETAs in a single native unified experience.
Kenshoo clients can now create new ETA campaigns within the interface, migrate their existing non-ETA campaigns into existing ETA structures, sort and filter ETA campaigns alongside their existing campaigns, assign dimensions and perform other operational functional , generate reports on ETAs, run optimization controls on these campaigns and even apply Kenshoo tracking.
“Kenshoo has held a close-working partnership with Google over the years. Our relationship and deep experience in search optimization have put us in position to be first to fully support ETAs for our clients.” said Paul Vallez, Kenshoo’s VP, corporate strategy and business development. “Research and development represents nearly half of Kenshoo’s workforce, and we continue to invest heavily in search to keep clients at the forefront of the channel and well ahead of their competitors.”
Google’s ETAs offer advertisers more prominent headlines, longer descriptions and automatic display URL inclusion. These upgrades help “ads work harder across screens, especially for the on-the-go mobile consumer” who wants to know exactly what an advertiser is offering before tapping the ad, according to Google.