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Google's Knowledge Graph Going Global

Posted on 8.07.2012

Google’s Knowledge Graph, a vast database of millions of people, places and things (with billions of attributes and connections included), has taken another rather significant step forward this week. If you’re interested in search marketing or search engine optimization on any level at all, consider Google's recent announcement one of the more exciting developments of the past few years.

The company just indicated that its Knowledge Graph results will now be available across every English-speaking country in the world. WM will example the Knowledge Graph more closely in upcoming issues, but we’ve included a few highlights from Google's official statement below:

- Google will begin providing different suggestions of real-world entities in the search box as users type (sort of a twist on its auto-suggestion feature). Enter “Rio” for example and the user may mean the animated movie, the city in Brazil or the hotel in Las Vegas. Google now offers these different suggestions as the user types the query.

- Often the best answer to a question is a list of things – not a single entity. Google has begun showing "lists" of grouped or connected things in the SERPs with its latest Knowledge Graph developments. For example, search for “things to do in Paris” and atop the search results will be a “list” as seen below.

- Perhaps the most interesting development is that Google is moving beyond the “public Web” and into your inbox. Google is currently testing the inclusion of Gmail right from the search box. Sign up ( is required to test out this feature. 

- Smartphones and tablets will enjoy the recent round of Knowledge Graph updates as well. Google has combined its expertise in speech recognition and in understanding of language and the Knowledge Graph in order to better interpret questions – Google may even speak the answers back in full sentences.

Google is calling these Knowledge Graph developments “baby steps” but without question they provide a rather important glance into the search engine of the future.

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