Google's Panda Update Spells Trouble for Some PR Wire Services
Google's Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not.
While eBay has gotten a bulk of the media attention for websites that were walloped by Panda’s update (went from being ranked six to being ranked 25), press release websites have also taken a major blow including PR Log and PR Newswire.
Using SEMrush to analyze the daily traffic of PR Log and PR Newswire, it is clear that they have taken a substantial hit to their traffic from organic searches made through Google. The first six days after the update was released, both websites did not see much change in the number of daily visitors (around 309,000 for PR Log and 441,000 for PR Newswire per day). However, by May 28 both saw their traffic fall drastically to to just 106,000 and 215,000 respectively from organic Google searches.
It is not yet clear what press release websites can do, if anything at all, to regain ranking and lost daily traffic. For now, the question that both businesses and journalists face is whether or not press releases will continue to be of any use.
The overall low that PR Log and PR Newsire have hit since the release of Panda 4.0 is 47,341 and 113,570 respectively.