Google's Personal Assistant Now Delivers More Personal Information

As consumers' mobile devices fill up with apps, designers must find a compelling way to draw users back into their app or risk getting lost among the ever-expanding library of apps on the consumers device.

To help accomplish this goal, Google has announced that their mobile personal assistant, Google Now, similar to Siri from Apple and Cortana from Microsoft, can now integrate with a slew of Android Apps to deliver quick snippets of information to users.

With the latest updates to Google Now, users will be able to leverage the personal assistant to do more advanced operations than just showing them the weather. Now, users will be able to automatically receive quick hits of information in the form of cards from 40 different applications on their home screen. Google gives the example of someone who is planning a trip on Airbnb yet couldn’t make up their mind would then see cards from Airbnb for the location and dates that they previously searched.

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Other apps that leverage the new Google Now cards feature include The Guardian, Delivery Hero, Redfin, Coinbase and many more.