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Google Search Results Get Rich

Posted on 5.18.2016

Websites have a new opportunity to stand out in the Google search results.

Announced this week, the new "Rich cards" are a search result format that cam and should be considered the evolution of Google's rich snippets initiative. Similar to rich snippets, rich cards use schema.org structured markup to display content but in an even more engaging and visual format - particularly on mobile devices. See the differences between results with rich snippets and results with rich cards in the image below to see for yourself.

Google indicated they will begin showing rich cards for two content categories initially - recipes and movies - and those cards will appear exclusively on mobile search results in English at google.com.

The search engine has provided a new gallery with screenshots and code samples of each markup types as well, so if you're looking to stand out on the search results pages, this might just be your best opportunity yet.


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