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Google Shakes Up AdWords' Shared Library

Posted on 1.19.2015

As Google looks to continue its dominance among search advertisers it has decided to eliminate one of AdWords Shared Library Features.

The search engine juggernaut stated that with other recent upgrades to AdWords there are “more effective ways for advertisers to create and optimize ads at scale” and, as a result, have decided to eliminate the ability for advertisers to share ads across multiple ad groups or campaigns using the Shared Library starting on February 11, 2015.

Advertisers that are currently leveraging this function do not need to take any action as Google states that ads within users Shared Library will be copied to all the ad groups they were originally shared with as well as will keep their performance history.


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“We’re making a change to the AdWords Shared library to simplify campaign management. The AdWords Shared library allows you to share ads, as well as other items and settings, across multiple ad groups and campaigns,” states Google Ads on their official Google+ account. “However, based on recent enhancements that help scale account management, there are now more effective ways to create and optimize ads at scale. Starting on February 11th, 2015, you will no longer be able to share ads across multiple ad groups or campaigns using the Shared library.”

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