Google Shopping Primer for Modern Merchants
The Internet was buzzing recently around the beta launch of Google’s latest service, Google Shopping. As always, the most recognizable name on the ‘Net is trying to wedge its way into another industry, but what will this mean for the e-commerce industry for today's modern merchant?
First of all, it’s important to understand exactly what Google is up to here, in case you haven’t heard. Essentially, Google is re-branding its Google Product Search services with a whole new business model. Soon, only merchants that pay to advertise with Google will be listed in the company’s product search.
In other words, Google has created a secondary retail-focused search engine that exclusively features paid advertisers.