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Google Takes on Spammy Redirects to Protect the Website Experience

Google announced some major changes to Chrome that are designed to block website redirects and pop-ups. 

In Chrome 64, Google will now prevent Web pages from automatically and unexpectedly navigating to a new page. This, according to Google, is often due to third-party content that is embedded in the original Web page (but may not actually intended by the page's author). Chrome will now essentially block those redirect attempts and will show the user that a redirect was attempted and prevented.

There are of course other problems that Chrome users experience that the popular browser now hopes to eliminate such as when clicking a new link not only opens a new tab but also causes the original page to navigate to a different webpage. This is an obvious circumvention of Chrome's pop-up blocker and in future versions of the popular browser (reportedly version 65) those unwanted redirections in the main tab will be blocked and an alert notifying users of such will appear in an information bar. 

Google is also tackling more aggressive redirects, such as play buttons that actually send users to a new page and transparent overlays on websites that result in numerous pop-ups or tabs when a user clicks anywhere on the page. Chrome's pop-up blocker will apparently start to prevent this from happening in early January.

As Website Magazine has covered before, Chrome 64 will also no longer autoplay videos that have sound - which for many can't come fast enough. Expected availability for Chrome 64 is early 2018.

If you're using any of these sneaky/spammy tactics now, consider yourself warned. 

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