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Google Testing Elimination of Pagination on Mobile Results

Google is always running tests on its search results pages but one such recent modification could ultimately provide some very good news for those focused on mobile SEO. 

The search engine is reportedly testing a "more results" button in the mobile search results. What this means is that instead of enabling users to click to a "next page" of the the results, they will now be able to click/tap "more results" and additional listings will be displayed beneath the other results. 

This is good news for those concentrating their efforts on mobile SEO because users typically don't go beyond the first page of results. This change could lead to more interaction on those listings that don't top the list of mobile results at Google. 

The "more results" option within the mobile interface appears after the last set of ad units on the results page and above the "related searches" section. Website Magazine was able to replicate this test and included a screenshot of the feature below. 

No mobile pagination

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