Google Trusted Stores Retooled for the Holidays
Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays.
Last week Google indicated that its Trusted Stores offering, which launched last year, is now one of the services that power its seller ratings - special annotations which show on AdWords text ads and Product Listing Ads.
Businesses need to have at least 30 unique reviews within the past year and an overall rating of at least 3.5 stars to participate in Trusted Stores (the company indicated that it is expanding the program globally). Google suggests that advertisers who display seller ratings on their ads typically see a boost in AdWords click-through rates.
Google also announced the the inclusion of StellaService within Google Trusted Stores for the U.S. Retailers that have been rated by the service (which measures the customer experience by shopping anonymously at online stores) will reveal to consumers a performance summary that provides information on returns, delivery and support responsiveness metrics. Consumers will see these summaries when the Google Trusted Stores badge is hovered over on a retailers site or when an Adwords ad of a merchant is clicked.