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Google Unveils Magazine Ad Format

Posted on 5.15.2014

Google is shaking up the online advertising industry once again, as the company has unveiled a new display-only format called magazine ads.

The new format enables text advertisers to increase competition on display-only ad units with ads that are text-based but still offer a design aesthetic that is suitable for display. For example, if a text advertiser is the winning bidder for a display ad unit, their ad will appear in the magazine ad format.

“This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads,” the Google blog states.

This new format will not only increase competition in the display space, but it will also give publishers the ability to run text-based ads in areas where they would typically feature display ads. The magazine ads will automatically be set up for publishers who have display-only enabled ads on their sites. That said, the ads can be disabled through the Enhanced display option in the “My ads” tab in a user’s account.

It is also important to note that when magazine ads are enabled for display ad units, the Ad Review Center currently still shows the original text ad provided by the advertiser and not the newly designed magazine ad. Moreover, magazine ads are only applied to ad units that are opted in to “display only ads” – not ad units opted in to “text and display ads.”

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Sample of the new magazine ad format within Adsense....


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