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Google Unveils Verification Integration with Asynch

Posted on 8.23.2010

Google has simplified and improved the process of verifying websites. 

Google users can now use a Javascript snippet to verify ownership of their website, instead of the cumbersome process of adding a meta tag, HTML file or modifying DNS records to add a site in the Google Webmaster Tools product and then again for Google Analytics. I never really found the process that time consuming but if faster is better, than this is certainly better.

The new verification process only works with the newer asynchronous Analytics JavaScript. As with all of Google Webmaster Tools' other verification methods, the Google Analytics JavaScript needs to stay in place on your site, or your verification will expire. Site owners also need to remain an administrator on the Google Analytics account associated with the JavaScript snippet.

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