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Google Update - Buckle Up For Dewey

Posted on 4.01.2008
Many SEO's are noticing some major shifts in their rankings this morning at Google. Early reports are of a major update (now being dubbed "Dewey") which began last night and is continuing throughout the morning.

During an update it's important not to react too swiftly, instead waiting a few days to see how things flush out and if sites regain their previous listings. Frequently, the initial signs of an "updates" signify more radical shifts over the coming days which is why it's smart to wait a while before implimenting any new optimization efforts.

The good part about this update is that more established sites are seemingly moving down the search results pages (albeit slightly) and other previously lower ranking sites have found their way onto the first page. This may not last but it may signify that Google is continuing to crack down on sites without sufficient content and that rely on anchor text (perhaps paid text ads) from other sites.

We'll keep you posted but if you're keen on checking your rankings, now is the time.

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