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Video Content on Adsense Announcement

Posted on 1.22.2007
Google will be testing an Adsense video distribution and sponsorship model with a small group of publishers the next few weeks. Google ran a test previously with MTV to distribute ad-supported video content but they will now be working with a larger group of content providers (Warner Music Group, Sony BMG Music Entertainment) and pairing that content with advertising. These ad-supported videos will then be offered as "playlists" which publishers can select from and display on their Adsense websites. This is a major development and provides a clear view in my opinion on how Google will monetize their YouTube acquisition.

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