GOTCHA! Optimize This Purchasing Trigger to Convert Amazon Buyers
Just in time for the most lucrative time of the year, shopping season is upon us and Feedvisor's (http://feedvisor.com/) Amazon User Study 2016 is exposing some valuable insights into purchasing habits this year at the Web's largest digital marketplace.
The study found that when buying from third-party sellers, nearly nine in 10 (87 percent) of shoppers say they always or sometimes check the seller rating, while only 13 percent rarely or never do. Nine in 10 (92 percent) of Amazon users will not purchase a product with a rating below three stars. What this suggests is that sellers must compete on customer service and not price alone in order to be successful.
“Amazon users are savvy shoppers and they have high expectations of their eCommerce experiences,” said Ohad Hagai, VP Marketing of Feedvisor. “It’s no longer enough for Amazon sellers to post their items on the marketplace and expect to make a sale. Since the vast majority of customers prefer free and quick shipping through Amazon, sellers might wish to consider Fulfillment By Amazon as a means to accelerating their sales."
Additional findings from the report include:
- Sixty-one percent of Amazon users have also made a purchase on a brand or retailer’s site, such as Walmart.com or Gap.com, in the last year.
- One-third of Prime members make purchases on Amazon at LEAST once per week, compared to 5 percent of non-Prime members.
- Nearly 80 percent of Prime and 60 percent of non-Prime members have purchased from third-party sellers.