Grab & Reformat Content with Ease
Brands often have a sufficient amount of content, but it's not always easy to get it into a channel like email where it can be most rewarding (or into a format that can be easily consumed) - but it is getting easier.Movable Ink, for example, recently introduced a solution that will enable marketers to access content from websites, APIs and social channels and integrate it directly into their email campaigns.
The company's new Automated Content Sourcing offering enables email marketers to integrate, personalize, and reformat content such as individual images, product information (e.g. prices and inventory) or entire content blocks from websites, integrating those assets from internal and external sources including partner websites, using CSV files or APIs.
The solution can also be used to import data from offer management tools, like IBM Interact or Pega for Marketing, or combine promotions with user generated content (UGC) using social curation tools that can be remixed and layered on top of other images.
“From a consumer’s perspective, the content is the most important part the emails they receive from brands. However, most email marketing tools were built to focus only on optimizing email delivery, not content,” said Vivek Sharma, CEO of Movable Ink. “Movable Ink’s Automated Content Sourcing makes it easy for any marketer to grab and reformat content from countless brand, product, social and third party sources, without any coding. This simplifies the production of innovative email campaigns and speeds time-to-market.”