Graduate from the Content Chaos
According to a recent report from Beckon, five percent of content is earning 90 percent of total consumer engagements. Why? Well, probably because most businesses don't have any idea of how to optimize content initiatives (only 25 percent of organizations, for example, have formalized their approach to managing content according to SiriusDecisions data).
Slowly but surely, however, software solutions have emerged which aim to help enterprises make the most of content-related efforts - and they keep improving.
Content marketing solution Contently has announced ContentlyOne, an all-in-one content solution that provides both the tools and services needed to optimize content initiatives throughout the customer journey. Included in ContentlyOne are three "unified" offerings including a content marketing platform (which provides access to campaign and content publishing hubs, integrates with numerous marketing solutions including Adobe, Salesforce and Marketo), on-demand talent found through the Contently platform, in addition to expert services.
“We hear brands loud and clear when they say that their biggest challenge is breaking through the noise and creating meaningful audience engagement,” said Joe Coleman, Founder of Contently. “Engaging and accountable content is clearly the answer, but marketers lack a strategic solution to achieve alignment, scale, and optimize content across all their marketing objectives. ContentlyOne was designed as a direct response to marketers’ cry.”