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GREAT FINDS: Explore the Ad Network Landscape with Thalamus

Posted on 11.23.2015

If you think the digital advertising world begins and ends with Google and Facebook, you'll be surprised and excited to learn about Thalamus.

The searchable, filter-able database contains every known ad network and advertising vendor, and features each one's capabilities, reach data and contacts. If you're planning on spending time researching where to spend your ad dollars in 2016, Thalamus definitely provides some useful information (and it's free!). 

The database can be sorted by both popularity and reach, and can be filtered by geography as well as a whole host of other defining characteristics including the channels those networks and vendors cater to (display, video, social, mobile, search), the type of network or platform (agency, network, technology provider), as well as the pricing models they provide (CPA, CPC, CPL, etc).  Thalamus also goes into great detail about the network/vendor capabilities (such as targeting), a breakdown of their Web traffic and network data.   

It's also possible for marketers to add/claim their listing and edit the capabilities and key contacts for their solution. Users/advertisers of the networks and vendors can even write reviews of those they've used. 

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