Greater Targeting Options for Yahoo Mobile Advertisers
To help advertisers communicate and engage with their consumers more effectively, Yahoo has announced it is integrating Flurry Personas with Yahoo Gemini, Yahoo’s mobile search and native advertising marketplace. (Remember Yahoo acquired Flurry in 2014.)
For those unfamiliar, Flurry Personas are behavioral audience groups based on data from real app use taken from Flurry Analytics. With the new capabilities advertisers are able to target users based off more than 40 Flurry Personas which include categories such as “Business Travelers” and “Social Influencers.”
Advertisers who already leverage Yahoo Gemini with managed accounts can get started with the Flurry Personas collaboration immediately at no extra cost.