Grid Format Comes to YP Daily Deals
AT&T’s Daily Deals has launched a new spreadsheet format dubbed “Grid Format!” which aggregates daily deals and coupons from 800 providers.
There are a number of other sites successfully using a grid type format including HipMonk and Kayak that allow users to filter deals and make it easier to find what they’re looking for.
YP’s new “Grid Format!” provides consumers with the same benefits, making it possible for users to personalize offers and avoid the tedious search through the sometimes almost endless list of offers they have no interest in.
This unique Grid Format ensures that users see a good cross-section of deals, especially the ones that matter to them the most. This filtering and sorting addresses the issue of relevance, one of the problems of many daily deals services.