Groupon Adds In-Store Coupons to Freebies
Groupon is helping national retailers drive traffic to their brick-and-mortar locations by adding in-store coupons to its Freebies offering.
Previously, retailers could only use Groupon’s Freebies category for online initiatives, such as coupons, promotion codes, sales, giveaways and samples. With the update, Freebies now has in-store coupons for more than 250 national retailers across 245,000 locations. Participating retailers include Staples, Macy’s, Sephora, JCPenney, Toys ‘R’ Us and PetSmart.
At launch, the in-store coupon functionality is only available for national retailers. That said, Groupon plans to expand the offering to small businesses later this year.