Groupon Jumps into Local Business Listings
Groupon is taking aim at the ’Net’s top local listing sites like Yelp, as the company has unveiled more than 7 million listings for merchants via a feature called Pages.
With this new feature, Groupon is looking to make its platform the top digital destination for consumers looking to find ratings, tips, money-saving opportunities and other information regarding local businesses in the United States. According to Groupon, the company is using these new pages to publish its more than 20 million validated ratings and tips from customers and to highlight the unique aspects of local businesses. Plus, Pages provide merchants with an additional online presence, enabling them to connect with potential customers and drive sales via exclusive offers, specials, coupons and other promotions.
“Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy,” said Eric Lefkofsky, Groupon CEO. “We’re giving these merchants their own space on Groupon and new tools to highlight their business and bring new customers through their doors.”
It is important to note that Pages are now live following a successful pilot in Chicago, D.C., New York, San Francisco and Seattle. Moreover, Groupon states that Pages will continue to be rolled out until nearly every local business in the United States has a presence on Groupon.
With Pages, merchants are able to claim their listing and manage its content, including adding a website link, business hours, phone number, street address, images and testimonials. Merchants also have the ability to publish specials and promotions on their Page, as well as communicate with customers and receive real-time feedback from customers. Conversely, customers can leverage Pages to connect with businesses, follow specific merchants, request a deal and to even serve as a local expert.
Groupon also shed some light on future enhancements to the Pages feature, including a pemium version with connectivity to Groupon’s Gnome merchant tablet, customer engagement tools, marketing analytics, expansion to the Groupon mobile app and integrations with popular third-party reservations, scheduling and online-ordering platforms.