Guide to the Big 3 User-Review Sites

User reviews can happen anywhere, but there are three websites that consumers overwhelmingly flock to and trust for recommendations.

These networks also cater to business needs with tools to add, update and enhance listings, as well as engage in online conversations in meaningful and productive ways. Here are some proactive ways for how merchants can tackle the "Big 3" user-review sites and protect their brands and grow their businesses in the process.

:: Blueprint for the Big 3 User-Review Websites ::