A platform called Tagboard is looking to enhance the power of the hashtag by uniting online conversations across platforms.
Tagboard, which was launched in 2011, aggregates social media posts with hashtags from social sites like Twitter, Facebook, Instagram, Google+, App.net and Vine. The aggregated conversations can be viewed either on tagboard.com or embedded within websites. The company’s newest update, Tagboard version 2.0, builds on the platform’s functionality by allowing users to register and manage their hashtag conversations from multiple networks for free.
"We saw the hashtag as a powerful tool that could unify the conversation across the disconnected social media landscape. By bringing the conversation together in one place, we help to create powerful, shared experiences that increase engagement and drive earned media," says CEO Josh Decker.
Once users register a hashtag on Tagboard.com, they have the ability to customize and moderate the interactive feed of posts. Moreover, brands can upgrade their subscription to obtain access to services like embedding, analytics, live display visualizations and custom API access. It is also important to note that Tagboard has been leveraged for large-scale displays for live events, such as baseball games. That said, this technology would also be useful for tradeshows and conferences. Learn more about the platform’s capabilities below:
• Hashtag Search – Consumers and business professionals alike can turn to Tagboard.com to search for hashtag conversations across the social Web.
• Hashtag Definition Library and Tagboards – Users can lookup and define hashtags on Tagboard, or create a tagboard of their own. Users can customize the appearance of the page with a personalized header image and avatar, as well as can moderate the displayed content.
• Upgraded Subscriptions – Businesses can leverage Tagboard’s Plus and Pro accounts to host and moderate conversations on owned media properties. Upgrading also provides analytics so professionals can see how their hashtags are performing across networks.
• Live Mode – Tagboard’s live mode is ideal for live events like concerts, conferences and sports games, as the platform can be used to display a visually engaging stream of content on large-format displays.