Having Trouble Identifying Your Social ROI? You're (Still) Not Alone
Social media’s transition into a valuable business tool is one that few could have foreseen.
Yet, as more and more companies continue to leverage the popular medium, some are left wondering how valuable it really is to their business.
The report details the role of social marketing within companies, challenges marketers face when utilizing social marketing and an update on how brands are using social platforms to expand their marketing reach. While there are a number of interesting findings in the report, one that stands out is social media marketing will account for 22.5 percent of marketers’ total budgets by 2020. What’s more, when asked to identify the most difficult challenge associate with social media marketing, 60 percent of respondent identified proving a return on investment (ROI) as their greatest challenge.
Other interesting findings from the report include the fact that YouTube is used by 100 percent of the top brands in the world as well as a majority of companies (65 percent) report only using the analytics natively found in their social networks to analyze their social media efforts.