Head-to-Head Comparison of E-Commerce Site Search Providers
Among the most important elements of a website is its search functionality, as it has a direct impact on the end-user experience.
In fact, having good search functionality is especially vital for e-commerce sites because shoppers cannot purchase what they cannot find. This means that a search feature that turns up no results, irrelevant results or isn’t personalized may be negatively impacting a merchant’s bottom line. But with a variety of e-commerce site search solutions available on the Web, what makes one platform stand apart from the rest?