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Head to Head: HubSpot vs. Pardot

Posted on 7.31.2013

If you’ve ever watched the Super Bowl with someone who doesn’t follow the sport, then you’ll know the factors they use to influence their team loyalties are pretty questionable: the cheerleaders, the quarterback’s looks, the jersey colors, the mascots, etc. Those novice (but sometimes fun, if not funny) fans are usually the ones who also pick the winning squares or guess the game’s score correctly, for whatever reason. 

Unfortunately, choosing marketing automation software is not a close your eyes, pick a team and win, type of situation. Due diligence is required to ensure that not only your company’s time and money is well spent, but also that your marketing automation software fosters long-term customer relationships and moves prospects through the sales funnel quickly. For the purpose of pinning HubSpot and Pardot against each other, let’s take a look from both the casual and die-hard fan’s perspective.

U.S. Headquarters: 


Location: Cambridge, MA
Median Sales Price for Homes in Cambridge:$555,100
Professional Sports Teams (Surrounding Areas): New England Patriots, Boston Red Sox, Boston Celtics
Notable Cambridge History: In 1775, George Washington came up from Virginia to take command of volunteer American soldiers camped on the Cambridge Common—today called the birthplace of the U.S. Army.
Distinguished Schools in Cambridge: Harvard University, MIT


Location: Atlanta, GA
Median Sales Price for Homes in Atlanta: $219,000
Professional Sports Teams (Surrounding Areas): Atlanta Hawks, Atlanta Falcons, Atlanta Braves
Notable Atlanta History:In 1886, a local drug store began selling a headache and hangover tonic called Coca-Cola. Today, the World of Coca-Cola is one of Atlanta’s top tourist attractions. 
Distinguished Schools in Atlanta: Georgia Tech, Emory University, Morehouse College

Social Media


Twitter Followers: 300,478

Tweets: 30, 058

Facebook Likes: 524,689


Twitter Followers: 16,696

Tweets: 3,956

Facebook Likes: 1,219



Free Trial: 30 days

Cost: The basic package for 30,000 contacts is $1,400/mo.


Free Trial: Available 

Cost: The basic package for 30,000 contacts is $1,000/mo.

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