Header Bidding Choices for Amazon Publishers
Amazon publishers now have access to an additional monetization partner.
PubMatic, a provider of automation solutions for the digital media industry, has announced an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic’s revenue management platform, SEVEN.
The agreement will provide publishers with the choice of either implementing PubMatic’s OpenWrap header bidding solution or to add the company as a monetization partner through Amazon’s cloud-based header bidding solution, Transparent Ad Marketplace.
“We’re very excited to integrate with Transparent Ad marketplace,” said Evan Simeone, Senior Vice President of Product Management at PubMatic.
“We see Amazon’s offering as a clear indication that they are just as dedicated to providing publishers with the most advanced monetization technology possible as we are at PubMatic.”