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Here Comes Domo: Modern BI in Focus

Posted on 4.08.2015

Cloud-based business management platform Domo, in an elongated stealth mode going back to 2010, has finally taken off the beta label.

The official product rollout comes on the virtual heels of another funding round for Domo, which puts the stealthy startup's valuation at $2 billion after a Series D round led by BlackRock (and included Capital Group, Glynn Capital and GGV Capital among others). The funding will likely be used to drive adoption of the platform's services.

Domo, which has apparently been used in is quite a unique and powerful solution in that it enables its business users to easily connect, prepare, visualize, collaborate and optimize around data for better decision making and improved performance. Business intelligence solutions have long been synonymous with inefficient processes that kept data away from those who needed it the most, but Domo's integrations and core functionality make the platform one to watch.

Domo, for example, announced the availability of 40 individual 1-Click Apps (including Facebook's analytics, Jira, Box Analytics or Zendesk), part of its 'connector' framework strategy that aims to simplify the process of connecting to a data source and loading users' data into Domo. 1-Click Apps also provide pre-built reporting templates based on best practices for an industry, role, domain or data source.

Domo also introduced Magic, a set of automated/self-service tools that make ETL (exact, transform, load), a traditionally complicated process for preparing data for analysis. Magic will be appealing to business analysts as it features a visual user interface (UI) with drag-and-drop functionality designed to enable a non-technical audience to visually assemble traditional ETL functions like joining, cleaning and transforming as self-service.

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