Highlights of Google's Q1 2014 Earnings Call
Google announced Q1 earnings last week and there is plenty for industry watchers to be concerned with; namely, the state of digital advertising in general.
The company indicated that paid clicks dropped nearly 1 percent from the previous quarter. That may only be a "leveling off" as paid clicks were actually up 26 percent from the previous year - the year in which it polished several digital advertising related products including PLAs (Product Listing Ads) and others.
Online advertisers are also often interested in the average CPC at Google, which happened to remain constant from the last quarter (but actually decreased nine percent from the previous year).
CPC prices have long been on a downtrend trend, but this is the first time in memory that paid clicks have dropped. A sign of things to come? Unlikely. Google has long had monetarily stellar fourth quarter reports. When coupled with last year's paid click run up, there was bound to be some decrease.
Google reported revenues of $10.47 billion in the first quarter of 2014.