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Holiday Bundle from Website Magazine

Posted on 10.17.2011

Twas the night before Cyber Monday, when all through the house
A merchant was stirring, frantically clicking on his mouse.
The holidays had arrived again, causing him a big scare
Because this year’s preparations were not handled with care.

With the holidays comes some serious planning. Planning that, ideally, should start months in advance (ever heard of Christmas in July?)

However, we don’t live in an ideal world, and some of us put the planning stage off a little longer than we should have — but, late is better than never. So for those of you looking for some tips and tricks to get the most out of your 2011 holiday strategy, here are some articles that the Website Magazine team has put together to help you with the planning process:

Five Steps to a Successful Holiday Email Campaign
As more and more consumers shift their holiday shopping to the Web, the importance of email as a marketing tool is magnified. But if subscriber targeting isn’t executed properly, the result is a campaign that underwhelms and under-delivers.

Five Social Media Tips for the Holiday Season
As summer starts to fade away, the holiday season is quickly approaching and businesses are already contemplating what strategies will be the most effective for maximizing sales.

Live-chat Talk for the Holidays
A new study analyzes the importance of implementing live chat into an online business model, especially during the holiday season.

Report Gives Insight for the 2011 Holiday Season
A new study gives insight into possible shopping habits for the 2011 holiday season. The Online Consumer Report by RichRelevance analyzed customer viewing and shopping behavior on major U.S. retail sites. The study monitored more than 200 million shopping sessions and uncovered information about how many Americans are browsing and shopping online.

Today's Top Picks for Our Readers:
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