Holiday Marketer Report Calls for Merchant Mobilization
The 2010 Holiday Marketer Report has been released by Experian, which is predicting mobile and social platforms to have their biggest impact yet on holiday sales. Experian also forecasts a modest growth of between 1 and 2 percent in consumer spending this year, positive news when you consider that spending has been on a decline the past two holiday seasons.
Experian’s research shows that mobile purchases have grown to 13 percent of e-commerce sales since 2009, setting the stage for the biggest mobile holiday shopping season to date. The company also found that about 3 percent of traffic to online retailing hubs comes directly from social networks where consumers are searching for product information and user reviews. Twenty-six percent of holiday shoppers will go online in search of discounts this season, the study shows, and 17 percent of consumers use the Internet as their only means of product research.
Meanwhile, comScore’s Q2 2010 U.S. Retail E-Commerce Report shows encouraging year-to-year growth in both the first (10%) and second (9%) quarters of the year. The next issue of Website Magazine includes a feature article on prepping your e-commerce business for the 2010 holidays, so sign up now to learn how best to take advantage of the new opportunities in mobile and social commerce.