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Home Page Design

Posted on 1.30.2006
An interesting post over by Derek Powazek at alistapart got me thinking about the goals of home page design. As I am not a professional designer but work closely with web designers in my professional and personal life, much of what Derek said approaches site design in a way I have not neccessarily thought of previously. Most interesting to me was that he starts with the design of the smallest, deepest elemants and works backwards to develop their containers (i.e. section pages and indexes) and then the home page.

This is done to adequately set expectations for what it (the container) contains. This also means that by the time work begins on the home page, there's a lot of momentum (work/design elements) already complete. The advantage of this approach is that it increases user-experience satisfaction as the design is consistent across the site (primarily the home page) which means fewer drop-offs from the site due to confusion over navigation.
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