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Hootsuite's Content Library Eases Social Management

Posted on 5.26.2015

Popular social media management platform Hootsuite has enhanced its Content Library, which is a feature that helps organizations extend their social reach with centralized, pre-approved content.

The Hootsuite Content Library can be leveraged by Enterprise users to simplify social content sharing, amplification and management. For instance, team leads can use the Content Library to manage approved social content that can easily be shared. Moreover, the Content Library helps teams reduce approval cycles, which can speed up the social process across both departments and entire organizations.

“Large organizations with multiple teams active on social media face the challenge of brand compliance and content management,” says Rob Begg, vice president of enterprise social strategy, Hootsuite. “The Hootsuite Content Library makes it easy for companies to manage, create and share approved social content with employees. It’s a powerful feature that allows enterprises to better amplify their brand content.”

The Content Library also helps organizations in regulated industries make sure social content is compliant. In fact, organizations can create compliant messaging templates that adhere to company policies and industry regulations.

"Ensuring that we have standardized content is a challenging aspect of social media," says Matt Gentile, global director of social media, Century 21 Real Estate. "Through Content Library, we will be able to provide access to professionally designed and approved assets from our agencies, directly to more than 100,000 of our affiliated brokers and agents around the globe."  

It is important to note that the enhanced Content Library is now available for free for all Hootsuite Enterprise customers.

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