Hootsuite Users Get Closer to Proving Social's ROI
As companies look to increase their social presence many turn to social media management platforms to help accomplish this goal.
LiftMetrix, a social analytics company, has announced a partnership with Hootsuite, a social media management platform, with the hopes of helping users understand the analytics behind their social performance.
Through the partnership users that are both LiftMetrix and Hoostuite customers will be granted access to new recommendation and return-on-in (ROI) capabilities in the Hootsuite dashboard. Users will be able to complete a variety of new actions in their dashboard including posting content as well as purchasing ads based on brand specific recommendation from LiftMetrix.
Other LiftMetrix features that users will have access to in their dashboards include ROI calculation, plain-text insights, tagging and competitor benchmarking.
"As more organizations increase their investment into social media, measuring the return is more important than ever,” said Nik Pai, CEO of LiftMetrix. “We’re excited to be the solution that not only provides ROI measurement capabilities but also custom recommendations to amplify it across both paid and organic.”