How Apple Will Shape E-Commerce in 2015
Some of the moves Apple made in 2014 have positioned the tech juggernaut to become a major player in the retail industry in 2015.
From the launch of Apple Pay to the progress of the company’s innovative iBeacons offering, read below to see which emerging Apple technologies could have a hand in shaping the future of e-commerce:
Apple Pay was introduced to the world back in September as a new mobile payment solution. The solution uses near-field communication (NFC) technology, a chip called the Secure Element and Touch ID to enable consumers to make secure payments at brick-and-mortar retail locations via their iPhone 6, 6 Plus or Apple Watch device.
In addition to brick-and-mortar shops, consumers are able to use Apple Pay in supported apps via Touch ID. This functionality enables consumers to check out with just a touch, which allows them to skip filling out long forms for shipping and billing information.
Beacons (including Apple’s iBeacon technology) are expected to make more of a splash in 2015, as more and more retailers experiment with the possibilities of this technology inside their apps and brick-and-mortar stores. By leveraging iBeacons, retailers can provide a better experience to shoppers who use their mobile devices while shopping in-stores. For example, a retailer could leverage this technology to send a customer a 15 percent off coupon as they walk in the retailer’s brick-and-mortar store.
Only time will tell how both retailers and consumers respond to this technology, however, it is clear that iBeacons have potential to shake up the retail industry in the coming months. Retailers already testing out Beacon technology include Macy’s, Lord & Taylor and American Eagle.
Apple put an emphasis on its iAd platform in late 2014, as the company announced iAd’s availability in 70 additional countries across the Americas, Europe, Asia, the Middle East, Africa and Australia. This brings the mobile advertising platform’s total reach to 95 countries. It is likely that this advertising platform will become more popular among retailers in 2015, as it enables users to deliver engaging advertisements to targeted audiences within iOS mobile apps and on iTunes Radio.