How Do Customers "Feel" About Your Brand, Products or Services?
Every day, Internet professionals mine through an abundance of data to find metrics that can provide them with some insight into the performance of their businesses and/or their current marketing campaigns.
What is often overlooked, however, is customer sentiment surrounding a brand. Although sentiment is difficult to measure, there are many solutions available that can cut through the Web’s social chatter and provide professionals with the data they need to understand their customers’ attitudes, feelings and emotions regarding their company and products. Learn more about three of these solutions below:
Not only can Trackur be leveraged to monitor a brand’s performance in social channels, but the platform can also be used to determine audience sentiment. In fact, Trackur features automated sentiment and influence scoring, which scores each brand mention either positively, negatively or neutrally. Then Trackur provides users with the influence ranking of each person discussing their brand.
With Brandwatch, brands can monitor the online conversations surrounding their enterprises. The platform can be leveraged to monitor mentions and sentiment across 27 different languages, pinpoint the location of specific mentions, identify a brand’s top influencers and obtain demographic insights. Moreover, brands can respond to mentions from the Brandwatch dashboard with just a click.
Brands can measure, monitor and engage with social media audiences through the Sysomos platform. The platform monitors conversations across the Web, including blogs, forums, news sites, Twitter, YouTube, Facebook, Flickr and LinkedIn. Plus, Sysomos sheds light on the tone of conversations with automated sentiment analysis, which can help brands identify the sentiment of mentions in multiple languages.