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How Ds Google Handle new GTLDs?

Posted on 7.27.2015

Will the new top-level domains have an impact on search?

Google published information last week which sheds some light on how the search engine will handle the new domains, and it should help resolve webmaster questions and eliminate some misconceptions related to how these assets are treated.

The search engine indicated that its systems will treat the new gTLDs just like any other gTLD. No real surprise there as that has been the Google position for some time.

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What was interesting however were the revelations about geo-specific TLDs and country code top-level domains or ccTLDs. Google will treat new region or city TLDs (like .London) just like any other gTLD even if they look region specfiic. Google's John Mueller did indicate that "there may be exceptions at some point down the line, as we see how they're used in practice." That gives some hope to those that acquired new gTLDs looking for a ranking boost.

And what about ccTLDs (country-code top-level domains)? Will Google facor ccTLDs like .UK as a local domain for people searching in those countries? Mueller revealed that Google des use ccTLDs to geotarget websites as it indicates that the website is likely mopre relevant in the appropriate country.


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