How Does Your Social Media Stack Up In Your Industry?
Does your company have an above-average number of social followers for its size?
This is a type of question addressed in HubSpot's recent, "2015 Social Media Benchmarks" report, which provides insights from more than 7,000 companies, broken down both by industry and by company size. For example, the average social following of Marketing Services is nearly 255,000, while healthcare has roughly 120,000.
The report offers dozens and dozens of charts for those looking to drill down on their specific industry. In a broader view, companies will want to know that increasing the number of social posts they publish per week has no correlation between the average number of interactions (e.g. likes, retweets, etc.) each of those posts receives - meaning posting more doesn't necessarily mean more engagement. This is actually good news for those time-strapped marketers, as they can be more thoughtful in what they do post, rather than feeling as if they need to post more and more. In other words: quality once again wins over quantitiy.