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How Effective Is Your Content Marketing?

Posted on 6.16.2014

According to Kapost, a website's conversion rate is nearly six times higher for content marketing adopters than non-adopters at 2.9 percent compared to just 0.5 percent.

gShift Labs, a content marketing performance metrics software company, has announced the release of its new Content Performance Campaign and Reporting Module. Through the new module, marketers will be able to monitor their content marketing as well as their social media and SEO campaigns almost in real-time.

The new module provides marketers with detailed reports on how their content is performing in relation to impact and social activity as well as engagement and conversion rates. Marketers can also view reports that analyze the effectiveness of their campaigns monthly, quarterly or annually.

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“The convergence of SEO, social media and content marketing is an important development that gShift understands,” said Krista LaRiviere, co-founder and CEO at gShift. “With the release of the content performance campaign module coupled with our unique Web presence analytics, we are providing the deepest insight into content engagement in search and social.”


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