How Much Do SMBs Give?
Large donations might be more publicized, but it's actually small- and medium-sized businesses (not the country's wealthiest) giving more - percentage wise at least.
New data from Alignable, a social network for small businesses indicates a quarter of small business owners plan to give over 10 percent of their profits, whereas the top 1 percent give 2.8 percent of their discretionary income.
The differences in where they are giving is apparent too. While the wealthiest tend to opt for colleges and the arts, SMB giving preferences suggest a strong sense of community, with human services, such as food banks and shelters, being the top charity of choice for 77 percent of respondents; 46 percent will give to youth groups and 41 percent will give to community development organizations.
Other highlights from Alignable's survey include:
*95 percent of small business owners (SBOs) plan on giving to charity this year
*32 percent of SBOs get solicited 10-15 times a year for donations