How's Your Email Campaign Connecting?
As technology rapidly changes one common communication tool has stayed consistent throughout, email.
Email is one of the greatest tools that marketers have when trying to communicate with their consumers. However, to fully leverage the power that email provides them, marketers must understand how their campaigns are connecting with consumers.
The new service will help marketers to understand how their campaigns are performing through the delivery of actionable performance data. Email marketers will now be able to receive information on key metrics such as user response trends, subject line analysis as well as ISP blocks and bounces. Also, for those email marketers that are looking to dive deeper into their campaign performance, StreamSend allows marketers to select specific time periods to analyze their campaigns.
“A well-thought-out strategy, compelling messaging and stimulating creative are all very important components of a successful email campaign, but analyzing your results and email marketing practices are just as vital to your success,” said Dan Forootan, president of StreamSend email marketing. “Our experts can work with marketers on a quarterly basis to optimize ongoing campaigns, refine creative, increase deliverability and ultimately boost ROI.”