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How Smart Marketers Reduce Waste and Improve ROI with Programmatic Media Buying

Posted on 12.29.2013

The rules of the game for digital ad buying in display, social, mobile and video are rapidly changing. And that’s good news for marketers that are eager to maximize the value of their limited advertising dollars.

This Deep Dive analyst report from Gleanster Research explains how programmatic media buying is automating what was previously an inefficient and ineffective process. It explores the unique trends, technologies and practices that are making programmatic a reality, with a focus on the benefits that an independent media trader delivers to both advertisers and publishers.


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