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Facebook Traffic More than Doubles; So Can Yours

Posted on 7.05.2007
Comscore released the results of a study on the visits to Facebook today. The popular social networking site saw massive year over year growth according to the report.

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Unique visitors hit 26.6 million in May, 2007, up 89% vs. the same month in 2006. Pageviews in the same period hit almost 16 billion, up 143%. Many attribute the phenomenal growth to the open registration policy Facebook implimented several months back (the service was originally restricted to college students) but I'd like to think that making profiles public and hence crawlable by search engines tended to help a little too.

Facebook's decision to open their registration caused significant jumps in the 25 to 34 year-old  (181% increase) and 12 to 17 year-old (149% increase) demographics.

How do you double your traffic?
Easy - expand the scope of your services. If your online business caters to a specific audience, think about "opening up" to service additional demographics by providing additional information or education. While expanding your focus is a slippery slope, the potential to positively impact your bottom line could increase exponentially if you take all the right steps. For example, if you sell software, why not start a podcast that covers how to maximize your clients use of the items you sell? Sell the Vista operating system? How about a weblog catering just to fun things you can do with the system?

In the end, your ability to double, triple or quadruple traffic will only be limited by your creativity.

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