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How to Gather & Act on Social Media Intelligence

Posted on 11.03.2014

It's easier than ever to be an online marketer, Internet advertiser and general website promoter today. Why? Well, primarily because the amount of information produced by consumers interested in your brand (as well as its products or its services), which is increasingly immense, can guide marketers, advertisers and promoters toward creating a more rewarding/fulfilling experience for their audience. But where do you look for these insights?

The problem is often that Web workers just don't often know where to start collecting the feedback and consumer intelligence they need. There are, of course, myriad solutions available to ease the technology and time hurdles associated with gathering social media based information, but begin with these Web-based locales - and approaches - and you'll put your digital enterprise on the fast track toward developing more engaging experiences and deeper and more meaningful relationships with users in no time at all.

Of course, even with all the information available, it doesn't mean much if you're not putting the insights you have gained into action. In addition to the "where" to find social media intelligence, readers will also find some practical guidance for acting on this social media intelligence.

Direct Request: There's no faster or more efficient way to gather intelligence from your social media following than to simply go to the source and online surveys provide the most powerful method to do that. While there are numerous online survey platforms available, both Facebook and Google+ now provide basic polling features, so why not just ask your existing following for their insights directly? Consider inquiring on the quality of products (or content), ask for suggestions on ways your brand can improve

Forums/Boards: While forums and discussion boards have taken a back seat to social media networks like Twitter, online communities do exist which cater to a specific industry, vertical or interest group. The activity within these networks is a virtual treasure trove of information and insights on what is important to an existing and prospecting audience, shedding light on what it will take to capture attention and result in conversion.

Reviews: Social media is so much more than just the most popular networks; converations are happening everywhere and it is a brand's responsibility to monitor what is being said by their audience-based about their products and services. Fortunately, numerous solutions exist to help brands gather intelligence on consumer sentiment including ReviewPush, ReviewTrackers, ChatMeter, Vendasta and others, including Google which last year (around this time) actually announced the ability for Verified business owners using the Places for Business interface to find customer's online revies and be able to respond to them. Check out these other 10 reputation monitoring tools.

Of course, even with all the information available, it doesn't mean much if you're not putting the insights you have gained into action.

Related Content at Website Magazine:

- Analyze Social Conversations Across the Globe

- Brands Put Voice of Customer in Action


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